Lucas Yu
creative director | art director | design director
Hey there! I'm Lucas Yu, a Creative Director a Creative Director with a background in design and art direction. With over 15 years of experience, my work is driven by a belief that ideas should look as good as they think.
Currently at Los York, I've worked with brands such as Heineken, Motorola, Guinness, and Mercedes-Benz, with projects recognized and featured at Cannes Lions, D&AD and other international festivals and publications.
I combine creative direction with what I consider an equally important part of the job: shaping creative culture, developing talent, and building teams that make the work better.
Important to note that I'm a also a sports fanatic, a diehard Palmeiras fan, and a runner. If you're looking for me, chances are you'll find me in the morning, running laps by the river.
LUCAS FRUGIS YU
// Creative Director / Art Director / Design Director
// Brazilian and Portuguese
// (+351) 916 060 983
// lucasyu390@gmail.com
PROFESSIONAL EXPERIENCE
// Los York (jun’26 - currently)
// Superside (jul’24 - may’26)
// Publicis Groupe Lisboa (oct’21 - jun’24)
// Leo Burnett Lisboa (jul'16 - oct’21)
// F.biz, a WPP Company (may'14 - jun´16)
// Mullen Lowe Brazil (may'13 - may'14)
// F/Nazca Saatchi&Saatchi (jan'13 - may'13)
// Editora Abril ('09-'12)
TEACHING EXPERIENCE
// Zink Project Lisbon ( oct'22 - apr’23)
// EDIT. - Disruptive Digital Education ( nov'20 - may’22)
EDUCATION
// Miami Ad School/SP (2012/2014)
// EAESP - FGV (2006/2010)
AWARDS AND RECOGNITIONS
// Jury Member
mad stars / design // 2026
creative club of Portugal / portfolio doctor // 2024
publicis groupe / leo burnett gpc // 2023
m&p / Prémios M&P Criatividade // 2023
le book / Connections Barcelona // 2023
one show / Portfolio Night Lisbon // 2022
ADCE* / High Potentials // 2021
young lions Portugal / digital // 2020
creative club of Portugal / digital and social // 2020
lusófonos awards / brand activation // 2019-2020
// Creative Club of Portugal Rankings
#3 Creative Director in Portugal // 2023
#1 Art Director in Portugal // 2018
Agency Of The Year / Leo Burnett Lisboa // 2018
Client Of The Year / Advertising / Domino’s Pizza // 2023
Client Of The Year / Advertising / Guinness // 2021
Client Of The Year / Global / Lisbon City Council // 2018
// Fast Company
fast company / Best Workplaces for Innovators // 2025
// Effie Awards
effie awards portugal / fmcg / shortlist // 2025
effie awards portugal / activation & sponsorships / shortlist // 2025
effie awards portugal / finance / shortlist // 2025
effie awards portugal / transportation, travel & tourism / bronze // 2018
effie awards portugal / foods & beverages / 3x shortlists // 2018
// D&AD Awards
d&ad / press & outdoor / shortlist // 2022
d&ad / use of direct / shortlist // 2019
// Cannes Lions Festival
cannes lions / PR / bronze // 2023
cannes lions / PR / shortlist // 2023
cannes lions / industry craft / shortlist // 2023
cannes lions / print / bronze // 2015
// The One Show
one show / PR / shorlist // 2024
one show / print & promotional / shortlist // 2024
one show / design / 2x shortlist // 2024
one show / branded entertainment / merit // 2023
one show / PR / 2x merit // 2023
one show / cultural driver // shortlist // 2023
one show / creative effectiveness / shortlist // 2023
one show / direct marketing / 2x shortlist // 2023
one show / experiential & immersive / shortlist // 2023
one show / health & wellness / 2x shortlist // 2023
one show / social media / shortlist // 2023
// ADCE*
art directors club of europe / silver // 2021
art directors club of europe / shortlist / 2018
art directors club of europe / shortlist / 2018
// The Drum Awards
marketing americas / AI / bronze // 2025
// Young Lions
young lions portugal / print / silver // 2018
young lions portugal / print / shortlist // 2017
// Lürzer's Archive
lürzers's archive / publication // VOL. 04-2023
lürzers's archive / print ad of the week // Week 17-2022
lürzers's archive / 2x publication // VOL. 02-2022
lürzers's archive / publication // Special Edition Brazil 2018
lürzers's archive / publication // VOL. 04-2016
lürzers's archive / publication // VOL. 03-2015
// Creative Club of Portugal
clube de criativos / digital / gold // 2025
clube de criativos / digital / silver // 2025
clube de criativos / digital / bronze // 2025
clube de criativos / print / gold // 2025
clube de criativos / creative strategy / 2x shortlist // 2025
clube de criativos / craft / 3x shortlist // 2025
clube de criativos / direct / bronze // 2025
clube de criativos / brand experience / bronze // 2025
clube de criativos / brand experience / 2x shortlist // 2025
clube de criativos / mobile / shortlist // 2025
clube de criativos / media / shortlist // 2025
clube de criativos / digital / silver // 2024
clube de criativos / brand experience / shortlist // 2024
clube de criativos / media / shortlist // 2024
clube de criativos / print / 2x gold // 2023
clube de criativos / print / 7x shortlists // 2023
clube de criativos / craft / gold // 2023
clube de criativos / craft / silver // 2023
clube de criativos / craft / bronze // 2023
clube de criativos / ooh / silver // 2023
clube de criativos / design / shortlist // 2023
clube de criativos / digital / silver // 2023
clube de criativos / brand experience / bronze // 2023
clube de criativos / brand experience / 3x shortlists // 2023
clube de criativos / media / silver // 2023
clube de criativos / media / bronze // 2023
clube de criativos / media / shortlist // 2023
clube de criativos / print / 4x silver // 2021
clube de criativos / print / gold // 2021
clube de criativos / ooh / 3x silver // 2021
clube de criativos / design / gold // 2021
clube de criativos / digital / 3x shortlists // 2021
clube de criativos / brand experience / 2x shortlist // 2021
clube de criativos / media / 3x shortlist // 2021
clube de criativos / print / shortlist // 2019
clube de criativos / OOH / bronze // 2019
clube de criativos / OOH / shortlist // 2019
clube de criativos / direct / shortlist // 2019
clube de criativos / digital / shortlist // 2019
clube de criativos / PR / bronze // 2019
clube de criativos / innovation / shortlist // 2019
clube de criativos / self-promo / shortlist // 2019
clube de criativos / craft / 2x silver // 2018
clube de criativos / PR / silver // 2018
clube de criativos / PR / 2x bronze // 2018
clube de criativos / media / 2x gold // 2018
clube de criativos / media / silver // 2018
clube de criativos / direct / silver // 2018
clube de criativos / direct / 2x bronze // 2018
clube de criativos / events / gold // 2018
clube de criativos / events / bronze // 2018
clube de criativos / digital / 2x gold // 2018
clube de criativos / digital / 2x silver // 2018
clube de criativos / digital / bronze // 2018
clube de criativos / design / gold // 2018
clube de criativos / design / bronze // 2018
clube de criativos / OOH / gold // 2018
clube de criativos / OOH / silver // 2018
clube de criativos / OOH / 2x bronze // 2018
clube de criativos / integrated / bronze // 2018
// Creative Club of São Paulo
clube de criação / ooh / shortlist // 2016
clube de criação / student / gold // 2013
// Wave Festival
wave festival / press / shortlist //2016
// FIAP
fiap / digital / shortlist // 2013
// New York Festival
new york festival / digital / shortlist // 2013
// Facebook Business
facebook business / best use of platform / merit // 2016