Lucas Yu

creative director | art director

From the driest lands of Portugal comes an unexpected natural sparkling water.

Our fresh brand identity revives this surprise factor after nearly two decades of silence.

Breaking free from industry norms, our visuals, colors, and striking photography usher Castello into 2023 with an unexpected twist.

AD: Gil Santos
DES: José Gouveia
CW: Freddie Brando, Hernani Correia
CD: Lucas Yu
ECD: Steve Colmar
IMG: Nuno Correia, Glimpse VFX

For Castello's first identity refresh in decades, we drew inspiration from our hot and arid origin to create a unique visual identity.

We defied patterns in graphics, crafting and breaking them, and in photography, embraced the unexpected reflections within the bottle.

While most waters come from green, mountainous regions, we embrace our hot, arid origins with a bold palette that captures our unexpected essence.