Lucas Yu

Hi!

I’m Lucas, a Creative Director/Art based in Lisbon, currently working at Superside, an independent creative SaaS agency, creating for global clients such as Philips, Nvidia, Galaxy, Binance, and others.

With over 15 years of experience in art direction, visual storytelling, and brand strategy, I focus on pairing strong concepts with high craft. I build teams and creative cultures that last, elevate the level of execution, and create work that moves between art, entertainment, and communication.

I have led award-winning work for clients such as Heineken, Visa, Guinness, Domino’s, Mercedes-Benz, Asics, and the Lisbon City Council, earning recognition at Cannes Lions, D&AD, Effies, and other international festivals, and being ranked as Portugal’s top Art Director and Creative Director.

At Superside, I contributed to the company being named on Fast Company’s Best Workplaces for Innovators list and to earning its first-ever creative industry award.

Beyond work, I find fulfillment in teaching and mentoring aspiring creatives through a program I developed to guide students through the creative process and portfolio building.

Outside of the office, you can find me running by the Tagus River throughout the week. I’ll see you there!

AWARDS AND RECOGNITIONS

// Jury Member
creative club of Portugal / portfolio doctor // 2024
m&p / Prémios M&P Criatividade // 2023
le book / Connections Barcelona // 2023
one show / Portfolio Night Lisbon // 2022
ADCE* / High Potentials // 2021
young lions Portugal / digital // 2020
creative club of Portugal / digital and social // 2020
lusófonos awards / brand activation // 2019-2020

// Creative Club of Portugal Rankings
#3 Creative Director in Portugal // 2023
#1 Art Director in Portugal // 2018
Agency Of The Year / Leo Burnett Lisboa // 2018
Client Of The Year / Advertising / Domino’s Pizza // 2023
Client Of The Year / Advertising / Guinness // 2021
Client Of The Year / Global / Lisbon City Council // 2018

// Fast Company
fast company / Best Workplaces for Innovators // 2025

// Effie Awards
effie awards portugal / fmcg / shortlist // 2025
effie awards portugal / activation & sponsorships / shortlist // 2025
effie awards portugal / finance / shortlist // 2025

// D&AD Awards
d&ad / press & outdoor / shortlist // 2022
d&ad / use of direct / shortlist // 2019

// Cannes Lions Festival
cannes lions / PR / bronze // 2023
cannes lions / PR / shortlist // 2023
cannes lions / industry craft / shortlist // 2023
cannes lions / print / bronze // 2015

// The One Show
one show / PR / shorlist // 2024
one show / print & promotional / shortlist // 2024
one show / design / 2x shortlist // 2024
one show / branded entertainment / merit // 2023
one show / PR / 2x merit // 2023
one show / cultural driver // shortlist // 2023
one show / creative effectiveness / shortlist // 2023
one show / direct marketing / 2x shortlist // 2023
one show / experiential & immersive / shortlist // 2023
one show / health & wellness / 2x shortlist // 2023
one show / social media / shortlist // 2023

// ADCE*
art directors club of europe / silver // 2021
art directors club of europe / shortlist / 2018
art directors club of europe / shortlist / 2018

// The Drum Awards
marketing americas / AI / bronze // 2025

// Young Lions
young lions portugal / print / silver // 2018
young lions portugal / print / shortlist // 2017

// Lürzer's Archive
lürzers's archive / publication // VOL. 04-2023
lürzers's archive / print ad of the week // Week 17-2022
lürzers's archive / 2x publication // VOL. 02-2022
lürzers's archive / publication // Special Edition Brazil 2018
lürzers's archive / publication // VOL. 04-2016
lürzers's archive / publication // VOL. 03-2015

// Creative Club of Portugal
clube de criativos / digital / gold // 2025
clube de criativos / digital / silver // 2025
clube de criativos / digital / bronze // 2025
clube de criativos / print / gold // 2025
clube de criativos / creative strategy / 2x shortlist // 2025
clube de criativos / craft / 3x shortlist // 2025
clube de criativos / direct / bronze // 2025
clube de criativos / brand experience / bronze // 2025
clube de criativos / brand experience / 2x shortlist // 2025
clube de criativos / mobile / shortlist // 2025
clube de criativos / media / shortlist // 2025

clube de criativos / digital / silver // 2024
clube de criativos / brand experience / shortlist // 2024
clube de criativos / media / shortlist // 2024

clube de criativos / print / 2x gold // 2023
clube de criativos / print / 7x shortlists // 2023
clube de criativos / craft / gold // 2023
clube de criativos / craft / silver // 2023
clube de criativos / craft / bronze // 2023
clube de criativos / ooh / silver // 2023
clube de criativos / design / shortlist // 2023
clube de criativos / digital / silver // 2023
clube de criativos / brand experience / bronze // 2023
clube de criativos / brand experience / 3x shortlists // 2023
clube de criativos / media / silver // 2023
clube de criativos / media / bronze // 2023
clube de criativos / media / shortlist // 2023

clube de criativos / print / 4x silver // 2021
clube de criativos / print / gold // 2021
clube de criativos / ooh / 3x silver // 2021
clube de criativos / design / gold // 2021
clube de criativos / digital / 3x shortlists // 2021
clube de criativos / brand experience / 2x shortlist // 2021
clube de criativos / media / 3x shortlist // 2021

clube de criativos / print / shortlist // 2019
clube de criativos / OOH / bronze // 2019
clube de criativos / OOH / shortlist // 2019
clube de criativos / direct / shortlist // 2019
clube de criativos / digital / shortlist // 2019
clube de criativos / PR / bronze // 2019
clube de criativos / innovation / shortlist // 2019
clube de criativos / self-promo / shortlist // 2019

clube de criativos / craft / 2x silver // 2018
clube de criativos / PR / silver // 2018
clube de criativos / PR / 2x bronze // 2018
clube de criativos / media / 2x gold // 2018
clube de criativos / media / silver // 2018
clube de criativos / direct / silver // 2018
clube de criativos / direct / 2x bronze // 2018
clube de criativos / events / gold // 2018
clube de criativos / events / bronze // 2018
clube de criativos / digital / 2x gold // 2018
clube de criativos / digital / 2x silver // 2018
clube de criativos / digital / bronze // 2018
clube de criativos / design / gold // 2018
clube de criativos / design / bronze // 2018
clube de criativos / OOH / gold // 2018
clube de criativos / OOH / silver // 2018
clube de criativos / OOH / 2x bronze // 2018
clube de criativos / integrated / bronze // 2018

// Creative Club of São Paulo
clube de criação / ooh / shortlist // 2016
clube de criação / student / gold // 2013

// Wave Festival
wave festival / press / shortlist //2016

// Scopen Creative Effectiveness Awards (Prémios Eficácia)
prémios eficácia / bronze // 2018
prémios eficácia / 3x shortlists // 2018

// FIAP
fiap / digital / shortlist // 2013

// New York Festival
new york festival / digital / shortlist // 2013

// Facebook Business
facebook business / best use of platform / merit // 2016